Post by account_disabled on Mar 4, 2024 23:36:29 GMT -6
We have long since abandoned the Prime Time ritual. From the obligation to be glued to the TV at a certain time. Netflix has broken with that. YouTube has broken with that. But what for these platforms has been paving the way, for others it represents the beginning of a new era where everything is about to be reinvented. Welcome to Twitch. What is Twitch? Twitch is a streaming video platform that has become popular mainly among the gaming public focused on e-sports, although it also offers music content as a complement. The main value of Twitch is that we can see people like us, live, playing what we like the most, living the same thing that we like to live. But we can also follow celebrities and influencers who basically dedicate themselves to it thanks to the affiliate program. If you're over thirty you'll probably have a similar feeling to when someone tells you about TikTok. Platform for young people, unknown languages.it's not for me. And you might be right! Twitch's user base is primarily That is, digital native, but a real one. twitch-stream The world speaks in streaming Like everything in life, the trends driven by the younger generations are the ones that end up establishing themselves. The consumption of live streaming content is one of them.
Because it has advantages. And each one of them touches us deep inside. The value of immediacy: From now to now. Pure live consumption. If it has five minutes it has already expired. If you blink, you'll miss it. If you get lost, it will already have happened. Without limits: Twitch is limitless. Countless content creators who generate hours and hours of fun. Content for a sleep-deprived audience. Who prefers staying up late rather than getting up early. Video evenings that last for hours. The most current: Minecraft. Valorant, League of Legends, Fall Guys. If it's Industry Email List cool, it's played on Twitch. If you play, you have an open window to the world. If you're a company, present on Twitch. Your audience is already there. Three points in favor and one, the most important of Twitch, which makes all of them relevant: the communities that are created within. Live together, play alone There are two universal truths that Twitch fulfills. Believe it or not, watching someone play (or stream anything else) is engaging. First, because there is no immersion: as you arrive you are already inside. Second, because seeing another way of playing or living, or thinking, gives new ideas.
Third, because the live streamer's reactions are pure entertainment (as long as the gamer is playing, of course). The great truth of creating your own entertainment. To be the owner of what you do and what you transmit. And that what you consume really represents you. From person to person. Without scriptwriters. And with freedom to propose and contribute. The streamer is the protagonist. But you too. twitch-content What can Branding learn from Twitch? Nothing is out of reach of brands. Because brands need to go where the people are. Where they relate, where they interact. A brand that understands the mechanisms of Twitch, as was the case with Snapchat or other platforms, will have a new boost in its mission to generate relevance and value. The most important. Twitch is territory of users for users. Brands cannot appropriate it. You would lose your credibility. Brands, on Twitch as in life, must be ON, connected, and current. Move to the rhythm of your audience. And this requires a new culture of embracing the volatile. Surf the crest of a wave that will last seconds, and then we will have to catch another one. Constantly reinvent yourself.
Because it has advantages. And each one of them touches us deep inside. The value of immediacy: From now to now. Pure live consumption. If it has five minutes it has already expired. If you blink, you'll miss it. If you get lost, it will already have happened. Without limits: Twitch is limitless. Countless content creators who generate hours and hours of fun. Content for a sleep-deprived audience. Who prefers staying up late rather than getting up early. Video evenings that last for hours. The most current: Minecraft. Valorant, League of Legends, Fall Guys. If it's Industry Email List cool, it's played on Twitch. If you play, you have an open window to the world. If you're a company, present on Twitch. Your audience is already there. Three points in favor and one, the most important of Twitch, which makes all of them relevant: the communities that are created within. Live together, play alone There are two universal truths that Twitch fulfills. Believe it or not, watching someone play (or stream anything else) is engaging. First, because there is no immersion: as you arrive you are already inside. Second, because seeing another way of playing or living, or thinking, gives new ideas.
Third, because the live streamer's reactions are pure entertainment (as long as the gamer is playing, of course). The great truth of creating your own entertainment. To be the owner of what you do and what you transmit. And that what you consume really represents you. From person to person. Without scriptwriters. And with freedom to propose and contribute. The streamer is the protagonist. But you too. twitch-content What can Branding learn from Twitch? Nothing is out of reach of brands. Because brands need to go where the people are. Where they relate, where they interact. A brand that understands the mechanisms of Twitch, as was the case with Snapchat or other platforms, will have a new boost in its mission to generate relevance and value. The most important. Twitch is territory of users for users. Brands cannot appropriate it. You would lose your credibility. Brands, on Twitch as in life, must be ON, connected, and current. Move to the rhythm of your audience. And this requires a new culture of embracing the volatile. Surf the crest of a wave that will last seconds, and then we will have to catch another one. Constantly reinvent yourself.