Post by account_disabled on Mar 5, 2024 1:32:24 GMT -6
Sande Categories Strategic communication , Social networks Why use stories in your marketing strategy If you are reading this post, it is likely that you are trying to incorporate stories into your content marketing strategy and are not sure how to start. In a context in which videos are beginning to position themselves as protagonists and other types of content are beginning to bore , stories on social networks are articulated as an oasis of dynamism within the stoicism of the main feed . But let's not beat around the bush, we start at the beginning. What are stories? A story is ephemeral content used on social networks. They can be videos, gifs or animations of 15 to 30 seconds (depending on the social network) that disappear 24 hours after being published.
Stories were born in 2016 following the takeoff of a social network called Snapchat. Although no one was betting on the format of this platform, all the large social networks ended up adding this functionality to their platforms, under the name of stories. In fact, if we analyze the activity of the main Instagram feed , one of the most used social BTC Users Number Data networks in the world, we can see how the number of publications on profiles has been gradually decreasing since the appearance of stories in 2016: Evolution of the number of posts in the Instagram feed Source: Later The boom of the stories format on all social networks Currently, millions of people consume stories around the world. On Instagram alone, there are more than 500 million daily users , not including those from YouTube Stories, Facebook Stories, LinkedIn Stories, Twitter Fleets, etc.
A community of people too large to ignore in your marketing strategy , don't you think? All large companies are integrating stories into their content strategies with the aim of reaching their target audience. And you? What are you waiting for to start using them? Its use will have a decisive influence on impacting and interacting with your prospects, boosting your brand's engagement rate and providing you with very valuable information regarding user preferences and opinions, as well as feedback on your products and services. In short: you will increase the visibility of your product, expand the transparency of your brand and, therefore, generate more leads for your business . If you are developing more digital communication, you should consider using such powerful online content in your marketing strategy. Very useful when it comes to standing out from your competition and being relevant to your target audience.
Stories were born in 2016 following the takeoff of a social network called Snapchat. Although no one was betting on the format of this platform, all the large social networks ended up adding this functionality to their platforms, under the name of stories. In fact, if we analyze the activity of the main Instagram feed , one of the most used social BTC Users Number Data networks in the world, we can see how the number of publications on profiles has been gradually decreasing since the appearance of stories in 2016: Evolution of the number of posts in the Instagram feed Source: Later The boom of the stories format on all social networks Currently, millions of people consume stories around the world. On Instagram alone, there are more than 500 million daily users , not including those from YouTube Stories, Facebook Stories, LinkedIn Stories, Twitter Fleets, etc.
A community of people too large to ignore in your marketing strategy , don't you think? All large companies are integrating stories into their content strategies with the aim of reaching their target audience. And you? What are you waiting for to start using them? Its use will have a decisive influence on impacting and interacting with your prospects, boosting your brand's engagement rate and providing you with very valuable information regarding user preferences and opinions, as well as feedback on your products and services. In short: you will increase the visibility of your product, expand the transparency of your brand and, therefore, generate more leads for your business . If you are developing more digital communication, you should consider using such powerful online content in your marketing strategy. Very useful when it comes to standing out from your competition and being relevant to your target audience.