Post by sinthiya007 on Nov 9, 2024 22:25:12 GMT -6
How to collect a subscription base via messengers, in what cases to use this channel and how to compose a message for mailing.
How to build a base
1. Install a widget on your website for subscribing via messengers
The widget can be embedded into any part of the site. It can serve as an addition to an email subscription, appear at a certain stage of the order, be shown to departing visitors or to those who have been on the site for a specified time.
For more information on installing the widget, see the article “How to organize a mailing list via TextBack”
Write a text with an offer to subscribe:
Offer benefit.
Users will subscribe if you convey what they will receive by subscribing: useful news, discounts, articles, etc.
Once the client has subscribed, do not make him wait: send him a useful message right away.
Warn of intentions.
Users will appreciate it if you are honest about what you are going to send and how often. Without this information, the fear of receiving too many messages can be a turn-off.
2. Inform customers
Customers will be happy to receive messages from you in a convenient channel if you tell them about this opportunity. If you previously sent information by email, create an email newsletter and include links to all messengers through which you can send newsletters.
If you used to send notifications via SMS, send out an SMS saying that it is now convenient to communicate with you via messengers.
3. Start remarketing
Launch advertising on Facebook and VKontakte using the email and phone database. In the advertising, offer to start communicating in the messenger or get a discount for subscribing.
How to run Facebook ads with a link to Messenger .
4. Use the contacts of those who have on page seo service already written
If you have already started communicating with clients in messengers and social networks, use the contacts you have collected to send notifications.
Please be aware of the limitations:
If a client asks you a question on Facebook, you can only respond once after 24 hours from the moment of their last message. If you have a lot of requests via Facebook, try to convert them into subscribers right away. In other messengers, there is no limit on the time of the client's last message.
WhatsApp doesn't have an official API, so you shouldn't use this messenger for notifications. If you use an unofficial API, there will be a lot of glitches.
Viber allows you to make paid mailings to your customers' phone base. In this case, you will not need to re-assemble the base. 1 message will cost from 50 kopecks to 1 ruble. To use the official channel, you need to send at least 60 thousand messages per month.
How to build a base
1. Install a widget on your website for subscribing via messengers
The widget can be embedded into any part of the site. It can serve as an addition to an email subscription, appear at a certain stage of the order, be shown to departing visitors or to those who have been on the site for a specified time.
For more information on installing the widget, see the article “How to organize a mailing list via TextBack”
Write a text with an offer to subscribe:
Offer benefit.
Users will subscribe if you convey what they will receive by subscribing: useful news, discounts, articles, etc.
Once the client has subscribed, do not make him wait: send him a useful message right away.
Warn of intentions.
Users will appreciate it if you are honest about what you are going to send and how often. Without this information, the fear of receiving too many messages can be a turn-off.
2. Inform customers
Customers will be happy to receive messages from you in a convenient channel if you tell them about this opportunity. If you previously sent information by email, create an email newsletter and include links to all messengers through which you can send newsletters.
If you used to send notifications via SMS, send out an SMS saying that it is now convenient to communicate with you via messengers.
3. Start remarketing
Launch advertising on Facebook and VKontakte using the email and phone database. In the advertising, offer to start communicating in the messenger or get a discount for subscribing.
How to run Facebook ads with a link to Messenger .
4. Use the contacts of those who have on page seo service already written
If you have already started communicating with clients in messengers and social networks, use the contacts you have collected to send notifications.
Please be aware of the limitations:
If a client asks you a question on Facebook, you can only respond once after 24 hours from the moment of their last message. If you have a lot of requests via Facebook, try to convert them into subscribers right away. In other messengers, there is no limit on the time of the client's last message.
WhatsApp doesn't have an official API, so you shouldn't use this messenger for notifications. If you use an unofficial API, there will be a lot of glitches.
Viber allows you to make paid mailings to your customers' phone base. In this case, you will not need to re-assemble the base. 1 message will cost from 50 kopecks to 1 ruble. To use the official channel, you need to send at least 60 thousand messages per month.